We build software for organizations. The products are complex, designed for teams and enterprises, not casual users. But complexity in capability doesn't excuse complexity in use.

Our product philosophy rests on three principles: understanding, respect, and autonomy. These shape every decision about what we build and how it behaves.

Understanding

Every domain has depth. What looks simple from the outside reveals layers of nuance once you're inside it. Edge cases aren't rare. They're where real work happens. Regulations, legacy constraints, organizational politics, undocumented workflows. These aren't obstacles to building software. They're the context in which software must survive.

Understanding isn't a phase that ends. It is a continuous process. We learn by building, by getting things wrong, by contact with reality. Each iteration unearths new layers of the domain we couldn't have seen from the outside.

Speed of error correction matters more than being right from the start. We embrace trial and error, relentless questioning, and the humility to revise what we thought we knew.

Respect

Our customers are organizations. Our users are people. Both deserve respect.

Enterprise software often treats end users as an afterthought. The admin dashboard gets attention while the daily workflow gets defaults. We reject this. The person using the software at 11pm deserves the same care as the administrator configuring it.

  • Respect for individuals. Organizations buy the software. Individuals experience it. We build for both.
  • Respect for data. We collect what we need. Nothing more. If we stop needing it, we delete it.
  • Respect for intelligence. Complex systems can still be comprehensible. Surprises mean we failed to communicate.
  • Respect for time. Performance matters, but it isn't only technical. It's just as much about designing interfaces that are relevant and conceptually sound.

Autonomy

Users shouldn't need us. That's the point.

We build tools meant for self-hosting. Organizations may run these systems themselves, on their own infrastructure, under their own control. Sovereignty over your own tools isn't a feature. It's the foundation.

  • Progressive disclosure. Simple things should be simple. Defaults should be sensible, secure, and sufficient for most cases. But power should be available when needed.
  • Self-sufficiency. Software must work without us. Documentation answers questions before they're asked. Error messages suggest solutions. Recovery paths exist for every failure mode.
  • Sovereignty. Organizations control their own systems completely. No phone-home requirements. No mandatory cloud dependencies. No artificial limitations that force reliance on us.

These principles sometimes conflict. Understanding wants thoroughness. Respect wants simplicity. Autonomy wants self-sufficiency that takes time to build.

We don't pretend these tensions don't exist. We navigate them deliberately, with clear priorities: real understanding over rushed shipping; individual users over administrative convenience; genuine autonomy over vendor lock-in.

Software reflects values. These are ours.